Security: NAMA4PD focuses on stabilizing conflict-prone regions by countering propaganda and disinformation that exploit local divisions. The initiative collaborates with security actors to prevent violence and maintain peace.
Communication: Central to the program is strengthening communication networks to build resilience against divisive narratives. It trains local groups in media literacy, empowering them to recognize and combat disinformation.
Development: Economic and social development are key. By fostering local and international partnerships, NAMA4PD integrates peacebuilding with sustainable development initiatives to ensure long-term stability.
Integrate
An initial focus of NAMA4PD is to integrate as many actors as possible from the international security and development architecture in order to sensitize them to this particularly relevant communication dimension, to involve them in NM activities, and to prevent projects from counteracting or duplicating each other.
Strengthen communication
A second focus is therefore to better understand and strengthen communication between citizens and other relevant actors in vulnerable regions: After a scientific data collection, a training concept will be developed and implemented to allow journalists, citizens and other relevant actors to recognize propaganda and disinformation and to find and disseminate reliable information in their personal communication networks.
Promotion of social cohesion
The concept’s third focus is on the individual perception of perspectives and their development, especially for the younger generation. Primary for the development of perspectives is the promotion of social cohesion and participation, since active participation is the core to reduce hopelessness and divisive phenomena and thus to counteract the development of regional crisis preconditions. Communication will here be as well an essential element to moderate expectations and to give access to reliable information from networks of respected, experienced and explicitly young mentors for orientation in regard to individual perspectives.
An orientation that helps especially educated young people to better assess their own situation and, aware of their own abilities, to develop appropriate strategies to improve it. Specific support measures for women include involvement in narrative management networks. This is done through various programs such as mentoring, coaching, training and start-up camps.
Common Effort Community
For NAMA4PD, a well-established and trusted network in the nexus of development and security – communication – perspective development is the foundation and bracket of all activities. The model for this network is the Common Effort Community, which was founded in 2010 by the 1 German-Netherlands Corps and currently comprises more than 60 civilian, military, governmental and non-governmental organizations, mainly from Germany and the Netherlands with a focus on civil-military cooperation and the practical implementation of the networked approach (integrated approach). The NAMA4PD concept has developed over the past three years and during numerous workshops of the Common Effort Community, with the involvement of the ministries BMVg, AA and BMZ.